Each year in Japan major brewers of beer select a Beer Campaign Girl who are supposed to reflect the image of the beer. Advertising beer in Japan, it seems, must follow the fundamental marketing requirement – the 3 b’s – Beers, Bikinis and Beaches.

In the spirit of the Hot Fun In the Summertime! Japan Blog Matsuri hosted by our main man Locohama following is a top 15 collection of bikini-clad Beer Campaign Girl’s from various breweries over the years. Kanpai!

1. Minami Otomo 「大友みなみ」

Minami Otomo is the 2004 Sapporo Beer Campaign Girl. You can see my reflection just under the beer.

2. Haruka Igawa 「井川遥」

Haruka Igawa is the 2000 Asahi Super Dry Beer Campaign Girl.

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The Japanese word panchira (パンチラ) is a portmanteau blending two words: ‘panty’ and ‘chira’. Like munechira, ‘chira’ is a voyeuristic term that means an unexpected teasing glimpse or glance. In this case, panchira is an unexpected teasing glimpse or glance of panties. In English the term is synonymous with upskirt.

Following is a panchira-themed list of 5 items from Japan that make you say: “Huh, WTF?”

1. Upskirt Photographers Manner Posters

Trains in Japan often run campaigns that advertise good manner standards for commuters, the Please Do It At Home campaign is one example. The image below however seems to point out that taking discrete upskirt photos around the train station is poor manners.

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‘Oppai Seijin’ 「おっぱい星人」 literally translates as ‘Breast Alien’ or to elaborate further ‘a person who comes from the planet of people who love breasts’. I think that this definition is well articulated in the below image of a keitai/phone strap.

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