Meguro City in Tokyo takes disaster survival seriously! When you become a resident of Meguro City you are issued with the Disaster Survival Manual. The manual, using subtle semiotics, describes how to “handle” your fire extinguisher in the event of fire. The important point to learn is ‘Step 2′, that is, the best way to combat those raging flames is to make sure that you hold the fire extinguisher as if you were in the starring role of a porn movie.

So the question is, when fighting fires what matters most? The size of your hose or the way that you use it?

Do you remember the Friends episode where Joey Tribbiani poses for a health poster, but later finds out he’s become the V.D. poster boy?

VD, you never know you might have it.

Well, Japan’s largest adult video (AV) studio, Soft On Demand (SOD) (yeah, I know, the studio name is a story unto itself – I mean, if you are a porn subscriber then the name of the studio isn’t very inspiring), has been running their own campaign against sexually transmitted disease called “STOP! STD”.

The “STOP! STD” campaign is to bring attention to the rise of STDs in Japan and to increase the use of condoms. It features JAV stars like Nana Natsume, Saori Hara and Sasa Handa on large billboards sub-titled “STOP! STD”.

Some images from the campaign are below, but I really wonder what the actual message is supposed to be. Is it:

• An appeal from the porn star to protect her from contracting an STD
• The porn star has an STD but she is making an appeal for you to save yourself!
• A general public awareness message that assumes that porn stars are the most qualified to deliver

For the conspiracists out there, do you think that because the “STOP! STD” sub-title is in English and “STD” is not common Japanese vernacular, it is a message for dirty gaijin’s to stop embellishing in perverted sexual practices?

Nana Natsume 「夏目ナナ」

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If you are a Japanese Elvis impersonator, just turn around and go back the other way!

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