Each year in Japan major brewers of beer select a Beer Campaign Girl who are supposed to reflect the image of the beer. Advertising beer in Japan, it seems, must follow the fundamental marketing requirement – the 3 b’s – Beers, Bikinis and Beaches.

In the spirit of the Hot Fun In the Summertime! Japan Blog Matsuri hosted by our main man Locohama following is a top 15 collection of bikini-clad Beer Campaign Girl’s from various breweries over the years. Kanpai!

1. Minami Otomo 「大友みなみ」

Minami Otomo is the 2004 Sapporo Beer Campaign Girl. You can see my reflection just under the beer.

2. Haruka Igawa 「井川遥」

Haruka Igawa is the 2000 Asahi Super Dry Beer Campaign Girl.

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Okiku and the Nine Plates is a story about the tragic suffering of a plate-counting, well-dwelling ghost called Okiku. It is a famous Japanese folktale that can be traced back to the Kabuki play, Banchō Sarayashiki (Broken Dishes at Banchō Mansion). There are many variants to the story of how Okiku’s tortured soul came to inhabit the bottom of a well. Following is the folklore version.

Yoshitoshi's The Ghost of Okiku at the Dish Mansion

As the tale goes, Okiku was a beautiful servant maid who worked for the samurai Tessan Aoyama. Aoyama attempted to seduce Okiku making amorous advances, which she rejected. In anger, he hid a precious ceramic plate that belonged to a treasured collection of ten heirloom plates. He then ordered Okiku to fetch the plates and count them in front of him. She counted only nine plates. Aoyama blamed the loss of the plate on Okiku however, as a concession, he offered to overlook the small matter of the missing heirloom if she relented and became his mistress. Okiku again refused and so an enraged Aoyama killed her, disposing her body down a well.

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1. Shirako 「白子」(Fish Sperm)

Shirako is the male genitalia of fish, a sack that contains its seminal fluid. A popular dish at most izakaya (Japanese pubs) and sushi bars. A few years back I had my own encounter with fish ejaculate that didn’t end too well.

2. Inago no Tsukudani 「いなごの佃煮」 (Grasshoppers)

“Inago no Tsukudani” is a traditional Japanese insect cuisine popular in the inland rural communities of Yamagata, Nagano and Gunma prefectures.

“Inago” is Japanese for “grasshopper” and when you stew your mouth-watering locust with “tsukudani”, a sweetened soy sauce simmered with mirin, you get the delectable bug banquet – “Inago no Tsukudani”.

3. Basashi 「馬刺し」(Raw Horse Meat)

Due to its deep pink color raw horse meat is called “sakura” or “sakuraniku”. “Sakura” means cherry blossom, “niku” means meat. However, when your equine is ponied up raw in thin sashimi slices it is called “basashi”. The prefectures of Kumamoto, Nagano and Ōita are famous for basashi, and it is common in the Tohoku region as well. Nice with some ranch dressing.

Straight from the horses mouth, there is also a dessert made from horse meat called basashi ice cream. Check out weird Japanese ice cream flavours for more of the craziness.

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