Japanese comedian Masaki Sumitani is not just gay, he’s “Hard Gay”.

Best known under his performing name of “Razor Ramon Hard Gay” and occasionally “HG”, “Razor Ramon Sumitani” or just “Hard Gay”, he stereotypically dresses in a tight black S&M gay fetish outfit performing acts of “social improvement” (“yonaoshi”) for unsuspecting bystanders while delivering suggestive pelvic thrusts and catchphrase vocalisations. His antics are often accompanied by the tune “Livin’ la Vida Loca” by Ricky Martin.

Check out the two vids at the bottom of this page to see Hard Gay in action.

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The Japanese weekly rag Shūkan Asahi (週刊朝日), a popular general-interest magazine, weighs in on the Borat mankini being a hit in Japan with the full-page advertisement below. The Shūkan Asahi has been published since 1922 by The Asahi Shimbun, one of Japan’s leading newspapers.

The format of the publication usually combines soft news like scandals and affairs, some international rumours and relations, an occasional golf tip, a few comics that are a little erotic in nature and swimsuit models (usually on the front and back of the mag). The publication is generally targeted to Japanese salarymen.

As you can see in the image below provided by nateola from PinkNihon, it is full of high-quality content. This particular image is an advertisement that promotes a Japanese Adult Video (JAV) about a promiscuous orgy with the tagline “Sex–it’s supposed to be raunchy”. Here is the NSFW link to the vid イグイグ大乱交 (don’t click if you are easily offended).

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Who would have thought? After the mocumentary “Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan!” you would be forgiven to think that only the most hardened Borat fans would be seen in a mankini.

The Borat Mankini - verrry niize!

Thanks to Sacha Baron Cohen this particular piece of fashion has caught on in Japan, well, at least to a few lovely ladies. And as Borat would say it is ‘verrry niize, I liiikke!’

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