Each year in Japan major brewers of beer select a Beer Campaign Girl who are supposed to reflect the image of the beer. Advertising beer in Japan, it seems, must follow the fundamental marketing requirement – the 3 b’s – Beers, Bikinis and Beaches.
In the spirit of the Hot Fun In the Summertime! Japan Blog Matsuri hosted by our main man Locohama following is a top 15 collection of bikini-clad Beer Campaign Girl’s from various breweries over the years. Kanpai!
1. Minami Otomo 「大友みなみ」
Minami Otomo is the 2004 Sapporo Beer Campaign Girl. You can see my reflection just under the beer.
2. Haruka Igawa 「井川遥」
Haruka Igawa is the 2000 Asahi Super Dry Beer Campaign Girl.
The Japanese weekly rag Shūkan Asahi (週刊朝日), a popular general-interest magazine, weighs in on the Borat mankini being a hit in Japan with the full-page advertisement below. The Shūkan Asahi has been published since 1922 by The Asahi Shimbun, one of Japan’s leading newspapers.
The format of the publication usually combines soft news like scandals and affairs, some international rumours and relations, an occasional golf tip, a few comics that are a little erotic in nature and swimsuit models (usually on the front and back of the mag). The publication is generally targeted to Japanese salarymen.
As you can see in the image below provided by nateola from PinkNihon, it is full of high-quality content. This particular image is an advertisement that promotes a Japanese Adult Video (JAV) about a promiscuous orgy with the tagline “Sex–it’s supposed to be raunchy”. Here is the NSFW link to the vid イグイグ大乱交 (don’t click if you are easily offended).
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