Each year in Japan major brewers of beer select a Beer Campaign Girl who are supposed to reflect the image of the beer. Advertising beer in Japan, it seems, must follow the fundamental marketing requirement – the 3 b’s – Beers, Bikinis and Beaches.
In the spirit of the Hot Fun In the Summertime! Japan Blog Matsuri hosted by our main man Locohama following is a top 15 collection of bikini-clad Beer Campaign Girl’s from various breweries over the years. Kanpai!
1. Minami Otomo 「大友みなみ」
Minami Otomo is the 2004 Sapporo Beer Campaign Girl. You can see my reflection just under the beer.
2. Haruka Igawa 「井川遥」
Haruka Igawa is the 2000 Asahi Super Dry Beer Campaign Girl.
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Tags: akiko kotani, arine yano, asahi, beach, beer and sake, beer girls, bikini, eri murakami, haruka igawa, japan, japan blog matsuri, jbmatsuri, kanako kuroha, kirin, malt's, mayuko saito, mie nanamori, miho nishimura, minami otomo, misaki ito, ryoko yonekura, saori degawa, sapporo, shiho harada, suntory, takako misaki, top list, yebisu, yuko mano
On a recent trip to Osaka we headed to Nishinomiya for a tour of the Asahi brewery there. The brewery was about a 15 minute walk from the Nishinomiya Station on the JR Kobe Line. Guided by Asahi’s public relations staff, the tour started with a display of the raw materials used to brew beer: malted barley, hops, water and yeast. We were able to sift our hands through the grain samples. This was followed by an overview of the 5 steps to making beer: processing the barley (malting), the mashing process, the fermentation and maturation processes, the filtration process, and finally the bottling and canning processes.
Asahi Brewery in Nishinomiya, Osaka
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Premium Yebisu label
Yebisu (or Ebisu), the little, fat fisherman on the label of a bottle of Yebisu beer (left), is the Japanese god of fishermen. Actually, he has a few jobs. He is also god of good luck and workingmen. In his spare time he is the guardian of the health of small children.
Yebisu is my favourite Japanese beer so this called for a visit to Beer Museum Yebisu. And when I heard that they offered up a beer tasting tray at the tour finale I locked in my date with the fat fisherman and headed to the museum located at Yebisu Garden Place in Ebisu.
Let me get the important history bits out of the way before I move on to the beer. If I could take anything away from the history of the Yebisu beer it is the satisfaction in knowing that, in 40 years, the Yebisu beer girl has maintained a consistent cuteness.
Yebisu Girl 1968
Yebisu Girl 2008
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