Each year in Japan major brewers of beer select a Beer Campaign Girl who are supposed to reflect the image of the beer. Advertising beer in Japan, it seems, must follow the fundamental marketing requirement – the 3 b’s – Beers, Bikinis and Beaches.
In the spirit of the Hot Fun In the Summertime! Japan Blog Matsuri hosted by our main man Locohama following is a top 15 collection of bikini-clad Beer Campaign Girl’s from various breweries over the years. Kanpai!
1. Minami Otomo 「大友みなみ」
Minami Otomo is the 2004 Sapporo Beer Campaign Girl. You can see my reflection just under the beer.
2. Haruka Igawa 「井川遥」
Haruka Igawa is the 2000 Asahi Super Dry Beer Campaign Girl.
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Tags: akiko kotani, arine yano, asahi, beach, beer and sake, beer girls, bikini, eri murakami, haruka igawa, japan, japan blog matsuri, jbmatsuri, kanako kuroha, kirin, malt's, mayuko saito, mie nanamori, miho nishimura, minami otomo, misaki ito, ryoko yonekura, saori degawa, sapporo, shiho harada, suntory, takako misaki, top list, yebisu, yuko mano
On a recent trip to Osaka we headed to Nishinomiya for a tour of the Asahi brewery there. The brewery was about a 15 minute walk from the Nishinomiya Station on the JR Kobe Line. Guided by Asahi’s public relations staff, the tour started with a display of the raw materials used to brew beer: malted barley, hops, water and yeast. We were able to sift our hands through the grain samples. This was followed by an overview of the 5 steps to making beer: processing the barley (malting), the mashing process, the fermentation and maturation processes, the filtration process, and finally the bottling and canning processes.
Asahi Brewery in Nishinomiya, Osaka
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