Retailer Love & Valentine brings you the slogan “Yes! We Pants! No Pants! No LIFE!”

I guess the hardcore no lifer’s wear no pants whilst sucking down on a can of Zero Life.

Have no friends? Feeling sorry for yourself? Emotionally vulnerable? Never fear! The Japanese brewery Orion have come to the rescue with “Zero Life” – depression in a can. A great find from Billy over at Tokyo Filter.

Orion puts great emphasis on recycling all its waste, producing “zero elimination”. Hence, the marketing intention of “Zero Life” was probably to promote a lifestyle beer produced with zero waste. Instead, what they ended up with was a ‘you have no life you loser so you better start drowning your sorrows’ beer.

Orion is the 5th largest beer brewery in Japan and is headquartered in Okinawa. Although it only has around a 1% market share of the Japanese beer market it controls over 50% of the beer market on Okinawa.

New out from Frito-Lay in Japan. Doritos crunchy nut flavour. Stimulate your taste buds. Do you have the balls to try it?

Doritos Crunchy Nut Flavour

For another weird Japanese product packaging check out Blasphemy In A Box.

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