Each year in Japan major brewers of beer select a Beer Campaign Girl who are supposed to reflect the image of the beer. Advertising beer in Japan, it seems, must follow the fundamental marketing requirement – the 3 b’s – Beers, Bikinis and Beaches.
In the spirit of the Hot Fun In the Summertime! Japan Blog Matsuri hosted by our main man Locohama following is a top 15 collection of bikini-clad Beer Campaign Girl’s from various breweries over the years. Kanpai!
1. Minami Otomo 「大友みなみ」
Minami Otomo is the 2004 Sapporo Beer Campaign Girl. You can see my reflection just under the beer.
2. Haruka Igawa 「井川遥」
Haruka Igawa is the 2000 Asahi Super Dry Beer Campaign Girl.
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Tags: akiko kotani, arine yano, asahi, beach, beer and sake, beer girls, bikini, eri murakami, haruka igawa, japan, japan blog matsuri, jbmatsuri, kanako kuroha, kirin, malt's, mayuko saito, mie nanamori, miho nishimura, minami otomo, misaki ito, ryoko yonekura, saori degawa, sapporo, shiho harada, suntory, takako misaki, top list, yebisu, yuko mano
Have no friends? Feeling sorry for yourself? Emotionally vulnerable? Never fear! The Japanese brewery Orion have come to the rescue with “Zero Life” – depression in a can.
Orion puts great emphasis on recycling all its waste, producing “zero elimination”. Hence, the marketing intention of “Zero Life” was probably to promote a lifestyle beer produced with zero waste. Instead, what they ended up with was a ‘you have no life you loser so you better start drowning your sorrows’ beer.
Orion is the 5th largest beer brewery in Japan and is headquartered in Okinawa. Although it only has around a 1% market share of the Japanese beer market it controls over 50% of the beer market on Okinawa.
Salarymen are the Japanese corporate livestock. They are the thousands of faceless, suited, white collar office-workers. Dutiful conformists whose lives revolve entirely around work. They work long hours and when their day is over, they are often found spending their evenings in a local izakaya or karaoke bar plying themselves full of sake or beer or shōchū until the last train.
The following collection features 10 of the best publicly sleeping salarymen photos. Those who made the last train, and those who didn’t.
1. The Suicide Pact
The man in the foreground lies on the yellow navigation stripe used by blind people probably not realising it is for the vision impaired, not the blind drunk. Taken by jhtham in Shibuya at 5.00am on a Saturday morning.
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