Each year in Japan major brewers of beer select a Beer Campaign Girl who are supposed to reflect the image of the beer. Advertising beer in Japan, it seems, must follow the fundamental marketing requirement – the 3 b’s – Beers, Bikinis and Beaches.

In the spirit of the Hot Fun In the Summertime! Japan Blog Matsuri hosted by our main man Locohama following is a top 15 collection of bikini-clad Beer Campaign Girl’s from various breweries over the years. Kanpai!

1. Minami Otomo 「大友みなみ」

Minami Otomo is the 2004 Sapporo Beer Campaign Girl. You can see my reflection just under the beer.

2. Haruka Igawa 「井川遥」

Haruka Igawa is the 2000 Asahi Super Dry Beer Campaign Girl.

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Have no friends? Feeling sorry for yourself? Emotionally vulnerable? Never fear! The Japanese brewery Orion have come to the rescue with “Zero Life” – depression in a can.

Orion puts great emphasis on recycling all its waste, producing “zero elimination”. Hence, the marketing intention of “Zero Life” was probably to promote a lifestyle beer produced with zero waste. Instead, what they ended up with was a ‘you have no life you loser so you better start drowning your sorrows’ beer.

Orion is the 5th largest beer brewery in Japan and is headquartered in Okinawa. Although it only has around a 1% market share of the Japanese beer market it controls over 50% of the beer market on Okinawa.

The Hunter Valley is one of the oldest and most famous wine regions in Australia, boasting many of the large names in wine, including Lindemans Wine, Tyrell’s Vineyards and Wyndham Estate. The Hunter is a popular escape situated 160 kilometres north west of Sydney and is internationally-acclaimed for producing world class semillon and shiraz.

Following is a list of ten things for wine lovers to do in The Hunter. Obviously the list can never be exhaustive so all feedback and suggestions on extending this list is welcomed.

Image source: flickr

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