Each year in Japan major brewers of beer select a Beer Campaign Girl who are supposed to reflect the image of the beer. Advertising beer in Japan, it seems, must follow the fundamental marketing requirement – the 3 b’s – Beers, Bikinis and Beaches.

In the spirit of the Hot Fun In the Summertime! Japan Blog Matsuri hosted by our main man Locohama following is a top 15 collection of bikini-clad Beer Campaign Girl’s from various breweries over the years. Kanpai!

1. Minami Otomo 「大友みなみ」

Minami Otomo is the 2004 Sapporo Beer Campaign Girl. You can see my reflection just under the beer.

Sapporo Beer Image Girl

2. Haruka Igawa 「井川遥」

Haruka Igawa is the 2000 Asahi Super Dry Beer Campaign Girl.

Asahi Beer Campaign Girl
Asahi Beer Campaign Girl

3. Ryoko Yonekura 「米倉亮子」

Ryoko Yonekura is the 1996 Kirin Beer Campaign Girl.

Kirin Beer Campaign Girl

4. Kanako Kuroha 「黒羽加夏奈子」

Kanako Kuroha is the 2000 Suntory Magnum Dry Campaign Girl.

Suntory Beer Campaign Girl

5. Misaki Ito 「伊東美咲」

Misaki Ito is the 1999 Asahi Beer Image Girl. In the video below Misaki Ito is caught reading her lines from the back of the prop that she is holding.

Misaki Ito

6. Akiko Kotani 「小谷亜希子」

Akiko Kotani is the 2000 Suntory Malt’s Beer Campaign Girl.

Suntory Malt's Beer Campaign Girl

7. Yuko Mano 「眞野裕子」

Yuko Mano is the 2000 Sapporo Beer Campaign Girl.

Yuko Mano Sapporo

8. Eri Murakami 「村上恵梨」

Eri Murakami is the 2003 Sapporo Beer Campaign Girl.

Sapporo Beer Campaign Girl

9. Mayuko Saito 「斉藤繭子」

Mayuko Saito is the 1999 Suntory Malt’s Campaign Girl.

Malt's Beer Campaign Girl

10. Saori Degawa 「出川沙織」

Saori Degawa is the 2001 Asahi Beer Image Girl.

Asahi Beer Image Girl
Asahi Beer Image Girl
Asahi Beer Image Girl

11. Miho Nishimura 「西村美保」

Miho Nishimura is the 2002 Kirin Beer Campaign Girl.

Kirin Beer Campaign Girl

12. Takako Misaki 「岬たか子」

Takako Misaki is the 2001 Kirin Beer Campaign Girl.

Kirin Beer Campaign Girl

13. Mie Nanamori 「七森美江」

Mie Nanamori is the 1997 Suntory Malt’s Beer Campaign Girl.

Suntory Malt's Beer Campaign Girl

14. Shiho Harada 「原田梓帆」

Shiho Harada is the 2000 Kirin Beer Campaign Girl.

Kirin Beer Campaign Girl

15. Arine Yano 「矢野アリーネ」

Arine Yano is the 2002 Asahi Super Dry Beer Image Girl.

Asahi Super Beer Image Girl

The last video here is a Japanese television show that rates the best Japanese beers. Each beer that is reviewed is taste-tested by a girl in a bikini. I guess that the bikini symbolises stature in the beer connoisseur world.

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