
Japanese comedian Masaki Sumitani is not just gay, he’s “Hard Gay”.
Best known under his performing name of “Razor Ramon Hard Gay” and occasionally “HG”, “Razor Ramon Sumitani” or just “Hard Gay”, he stereotypically dresses in a tight black S&M gay fetish outfit performing acts of “social improvement” (“yonaoshi”) for unsuspecting bystanders while delivering suggestive pelvic thrusts and catchphrase vocalisations. His antics are often accompanied by the tune “Livin’ la Vida Loca” by Ricky Martin.
Check out the two vids at the bottom of this page to see Hard Gay in action.

Interestingly, Masaki Sumitani’s portrayal of Hard Gay seems to have come after Sacha Baron Cohen’s (of Borat notoriety) portrayal of gay Austrian fashion reporter Brüno. Incidentally, Brüno’s surname is Gehard (pronounced “gay-hard”).

And now for the vids. The first vid is an episode of Hard Gay social improvement.
In the next vid Hard Gay drives customers to a struggling ramen shop, which he renames “Hard Gay Ramen”.
Next Hard Gay covers the Village People’s Y.M.C.A with his song “Young Man”.

Borat’s Mankini Swimsuit A Hit In Japan
This Video Cannot Be Unseen
Japanese Ramen Commercial
Ippudo Ramen Ebisu
Kyūshū Jangara

Actually, for the record, Sacha’s Bruno character was conceived 4 years earlier than the first ever mention of Hard Gay. I’ll forgive your slip-up, since you’re not English, but Bruno appeared in the form of short sketches back in 1998 on “Da Ali G show” in the UK well before he was turned into a full movie concept. And no, I dont think the Japanese guy stealing the name is a co-incidence…
Hard Gay on the other hand appeared on Japanese TV first in 2002 it seems.
Anytime you think Japan came up with something original and creative, you really have to think twice about it.
Source; Wikipedia
http://en.wikipedia.org/wiki/Br%C3%BCno_%28character%29
http://en.wikipedia.org/wiki/Hard_gay
hahaha… ooops, thanks for the correction and for the forgiveness. I updated the offending paragraph to be representative of the information you provided. thanks for pointing out the probable inaccuracy.
This or that, he IS funny, very funny. His shows are very interesting, even till now. Ppl do not need to care where he got his name from, it is the content, not the skin.
i can’t watch more than 2 minutes… o.O
Hard Gay is hilarious!