Have no friends? Feeling sorry for yourself? Emotionally vulnerable? Never fear! The Japanese brewery Orion have come to the rescue with “Zero Life” – depression in a can.
Orion puts great emphasis on recycling all its waste, producing “zero elimination”. Hence, the marketing intention of “Zero Life” was probably to promote a lifestyle beer produced with zero waste. Instead, what they ended up with was a ‘you have no life you loser so you better start drowning your sorrows’ beer.
Orion is the 5th largest beer brewery in Japan and is headquartered in Okinawa. Although it only has around a 1% market share of the Japanese beer market it controls over 50% of the beer market on Okinawa.
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What a name…sometimes Ifeel like the Japanese name shit and make signs just to spite English speakers. lol
Haha! That’s pretty funny. Some branding really cracks me up.
g’day steve. thanks for dropping by. i just took a quick squiz at your site, some pretty cool info in there!
Well at least it cuts to the chase. “Drink new ‘Zero Life’ beer when you sense the bottom is near.”
I’m sure it would be just the thing for this fellow who used to stand around drinking beer on the plaza outside one of the bank towers where I worked here in Tokyo. He’d stand around with his back to the plaza, cradling his drink. At 10:30 every morning.