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Toyota’s reputation has been tarnished by a series of quality problems that prompted the car maker to recall an unprecedented number of cars to fix a defect that causes random acceleration.

In November 2009, after a succession of “runaway car” incidents that resulted in fatalities, Toyota initiated a recall of 3.8 million vehicles.

The recall was known as “Floor Mat Entrapment” and Toyota blamed the unintended acceleration on the incursion of an incorrect or out-of-place front driver’s side floor mat into the foot pedal well, which can cause pedal entrapment.

Motorists began removing the floor mats yet problems persisted. Tragically four people died in Southlake, Texas late last year when a runaway Toyota sped through a fence and landed upside down in a pond. The car’s floor mats were found in the trunk of the car, where owners had been advised to put them as part of the recall.

Toyota Avalon crashed after runaway acceleration near Dallas. Four dead.

This urged a second recall in January 2010 of over 4 million vehicles worldwide, known as “Sticking Accelerator Pedal”, that was based on mechanical sticking of the accelerator pedal that caused unintended acceleration. There is a view that the first recall was simply a cover-up by Toyota.

Further magnifying Toyota’s woes, in February 2010 Toyota announced the “Anti-lock Brake Software” recall of its current generation Prius vehicles with reports of braking problems. The recall entails a software fix for the ABS system, to improve brake response.

Akio Toyoda's apology bow

Toyota President Akio Toyoda's apology bow

So here we have vehicles capable of unintended acceleration coupled with braking malfunctions. But it gets even worse.

Most major car manufacturers implemented long ago a brake override system, that is, if the brake and the accelerator are in an argument, the brake wins. Toyota did not. This means that randomly accelerating runaway Toyota’s will not respond to braking because, in this case, the accelerator wins.

Over the years Toyota has established a strong reputation as a builder of safe and reliable vehicles, but are they really?

As a long-term owner of Toyota vehicles and a current owner of a Toyota Prius I am now completely disenchanted with Toyota. Once a strong believer in their brand and image I now feel deceived and misled. Worst still, I now feel vulnerable whenever I take to the road in their pile of potential death trap crap.

The following embedded video includes audio of the 911 distress call made by the driver of a runaway Toyota which ended tragically killing a family of four.

Here is an ad from Toyota titled “Commitment”. In it, Toyota admits it “hasn’t been living up to the standards that you expect from us” and promises to “restore your faith”.

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