Pepsi NEX is a zero-calorie cola that competes with Coke’s Zero offering.

Recent advertising from Pepsi in Japan shows Yu Yamada, Tortoise Matsumoto and Kenichi Matsuyama all holding bottles of Pepsi Nex with Pepsi shooting from the top of the bottle like a climactic explosion.

For those wanting 15 seconds more of Yu Yamada, check the vid below.

Following is a vid with some behind-the-scenes footage of the Pepsi Nex advertisement.

Thanks to Nate who spotted the advertising on a JR train in Tokyo.

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