Pachinko is one of the most popular leisure activities in Japan. Played in establishments called ‘pachinko parlors’, the pachinko machine is a gaming device that is a combination of a pinball machine and a video slot machine. Steel balls are propelled into a maze of spinning wheels, bumper-action pins, and bonus pockets. Lights flash, bells ring and music plays when balls trigger the jackpot, earning extra playing balls.

Star Wars Pachinko

Recently, television in Japan appears to be saturated with Sankyo (a manufacturer of pachinko machines) advertisements for their Star Wars range of pachinko machine.

Hasn’t George Lucas already milked enough out of the Star Wars brand? The movies, the re-mastered re-releases, the toys, the Lego, the video games, the cartoons and all the other paraphernalia. Apparently there is even a Star Wars musical.

And now pachinko machines? Below is a collection of some of the Sankyo Star Wars advertisements.

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