Each year in Japan major brewers of beer select a Beer Image Girl. Advertising beer in Japan, it seems, must follow the fundamental marketing requirement - the 3 b’s:
- Beers
- Bikinis
- Beaches
Following is a collection of various bikini-clad Beer Image Girl’s from various breweries over the years.

Sapporo beer girl

Kirin beer girl
The video following is a Japanese television show that rates the best Japanese beers. Each beer that is reviewed is taste-tested by a girl in a bikini. I guess that the bikini symbolises stature in the beer connoisseur world.
And some more Beer Image Girls.

Another Sapporo beer girl

And another Sapporo beer girl

Malts beer girl

Another Kirin beer girl

And another Kirin beer girl

Asahi beer girl

Another Malts girl

Bikini beer girl

Another bikini beer girl

And another bikini beer girl

Another Asahi beer girl

And another Asahi beer girl

Another Kirin beer bikini girl

Super Dry bikini beer girl
Okay, time for a beer…
This post was inspired by a visit to the Beer Museum Yebisu. They have a gallery full of beer image girls, mostly bikini-clad. Upon further research of the subject this post from Gaijin Tonic provided even more inspiration.

Asahi Brewery Osaka
Kirin Brewery Yokohama
Karaoke and the Pink Power Ranger



Is good head also a requirement for selection? In picking a beer, I mean…
handling the glassware, they say, is the secret to good head retention.
are they all sisters they all look the same
Yes. They are all the Kano sisters.
See? This is why I can’t turn down beer. I don’t care about the beer but add up the bikinis and the beach and you’ve got yourself a winner.
Bottom-left on red is my favorite ^^
Hahaha… true that Hao.
Nothing like some sand, sun, surf and sexy swimwear with your suds!
It’s a hard choice, but if I had to, the first Sapporo beer girl.